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When you advertise with any of the Social media marketing platform like Facebook, Instagram, YouTube or search engines like Google or LinkedIn search engine marketing , these are some of the common terms and ideologies. Whether you are thinking of video marketing, carousel or anything for your digital marketing strategy, these terms are standard across all marketing platforms. 1) Ad Impressions: Impressions are the number of times your ads have been displayed to your target audience. After launching a campaign with Google Ads manager and selecting your target audience, Google starts showing your ads to your audiences. These are known as impressions. Impressions are an important metric because they display the reach of your marketing campaign on a platform. Impression of 200 means that your ads have a reach of 200 audiences. In other words, an impression is counted each time your ad is served on Google's ad network such as google.com YouTube other published websites and apps impres