Managed IT Services Melbourne: Digital Marketing and the need for effective Website as part of IT Strategy

Online Marketing for business

I have a proposal, for your business, its brand and how to increase your clients and eventually your sales. 

You have everything in place for your business. The location, the hours business is working fine and the staff doing their job. But there is one part of the business can never rest, marketing. Promoting your services and products is a constant. 

Looking for new channels and sales streams and salesperson is ever given. So why not take a look at your website. 

Is it an updated modern version of your business? or Is it just operational? Is it slow loading

This is what is Digital Marketing and it has to a be part of your Business IT Strategy,

The business advantages

The advantage of your business is that despite of COVID19 and economic turmoil it is operational, products are stocked and your services are available which is awesome.

Congrats on weathering the storm and coming out of it successfully.

Business have to keep promoting their brand, to gain clients and eventually leading to sales.

If you think about it, to hire a full-time marketing person will cost $1000 a week? What if you go to marketing agency to promote your business and promoting agencies cost heaps of money? That is going to cost 1,000s.

So how about Digital Marketing for your Business online?
 

Digital Marketing for Australian Business

Digital Marketing is advertising your business digitally and today it has to be a part of every business IT Strategy. 

Every business in Australia has a marketing website now, as you can see below 86% of Australian population uses internet. Cafe, supermarkets, small business, big business all have websites. But are you taking advantage of your website.

“DIGITAL MARKETING IS USING THE INTERNET TO MARKET YOUR PRODUCTS”. 

According to google in Australia 86.5% of population uses internet.

This includes Google, Facebook, social media to market your product. It’s not cold calling people, but it’s the other way around. When people are looking for something your product is available. Client has a problem, your business is there to solve their problem.

Not just that Google has shown that evolution is moving forward and keeping ahead of the times. Google once was a search engine. Today its the internet's map book, email, phone directory. All these are avenues to promote yourself and stay ahead by evolving your business.

Every business has one common theme. All business exist for a reason, to solve customer's problem. Customer has a problem and you find the solution. Customer has a need and you can fulfill it.

Talking about COVID and working remotely. Clients can’t see your products in person, neither can they see it on the phone but they can see you on the internet. 

  

How does digital marketing work

When a customer is looking for something on the internet, and your product shows up, they are much more likely to convert to a sale. And if not, they will remember your product for the next time.  

In short you cannot miss this opportunity to grow your business. The digital strategy along with phone marketing (cold calling) and in person (door to door) will only complement your business, by a lot thereby increasing its branding and leading to sales.

Best of all, this is not done with an actual person, this is done “DIGITALLY” with a website. You are calling people and wasting their time. People generally don’t like cold callers. 

Instead, they will buy your product if it “solves” their problem. Customers search for solutions on the internet, on Google and everywhere else this is where your product or service comes in and saves them time. 

Your website does the work for you and your business.
 

Effective Website is a Must

Digital Marketing starts with an attractive website. Your website is your marketing manager / agency, your online store, business.

People want to know who you are. They have a greater curiosity for knowledge and information. Clients have insatiable desire and hunger for knowledge. Without satisfying this, they will not buy from you. 

Only after knowing more about your business, its reviews and its services he/she will make up their mind.

IT Strategy

So where do you start? The first thing to take note is to create a effective, attractive website for your business. If you already have a website then you make sure its every updated at least once a month as part of your marketing strategy.

You can add pictures of your business, information about staff, new appointments, clients, reviews or create blogs about your business once a month on your website.

Once the client visits your website, by providing the right information you are helping them or should I say swaying them to decided about your products.

People who return to your website are twice as likely to convert.

So why miss THIS opportunity?

 

Effective Website Design

A website relates to any business of any kind, profit or non profit. It is your marketing department and goes where your customers are and its takes just 1 second to know about your product once they open your site. 

If you are thinking of advertising on social media, spend $1,000 on an ad campaign, but your website is not doing its job, he/she is not going to stick around. 

The purpose of all marketing is to bring client to your business.  

Digital Marketing without effective website will lead to high bounce rate, meaning people will not be attracted to your product. It will be a waste of money on ad campaigns and bring no fruitful result. 

 

Marketing ROI

As part of your business IT Strategy you can market this website on Google, Facebook and social media every week, This could be advertising online one day a week on different platforms. 

Gauging the different streams for their performance and maximizing ROI. Business marketing is an investment. Right marketing strategy is a profitable investment. 

Finding the right strategy is trial and error, you might find that advertising on search engines works better on a certain day and social media works better on another day.

Once you identify the correct trend, you can then increase your budget for maximum ROI.

 

IT Services Provider

A good IT Services Provider or Managed IT Solutions Provider will be able to look after, update and maintain your website. Make your website is fast and provides good user experience, provides up to date detail about your business and products. 

This information will then be used by customers to make up their mind.

To promote their services and products through their website businesses can use social media campaigns and search engine campaigns as part of their digital IT strategy you want to promote your brand and your products.

As an example suppose that your sales generally increase in summer. Running a digital advertising campaign in summer will increase sales by 10% because people are searching and looking for that product during that time of the year. You don’t want to be missing out on that extra 10% you can make when the market is hot. It works just like any other advertising. Promote air conditioners in summer and heaters in winter when people need it the most, they will pay more. 

Promote your website in everything you do. Your linked-in profile, facebook profile, your email signature, in person, your friends, your staff and personally. 

Setup a booking app on your website and use it and promote it by sending users booking confirmation emails.
 
Instead of a sales person, your website will provide 1,000 words of information to potential clients in 1 second. Why 1 second? Because that’s how long it takes to open a website. 

Business Website can be used to paint a digital picture. A (digital) picture paints a thousand words.